Methods and concepts for Value Based Management (VBM)
Value Chain
The Value Chain framework of Michael Porter is a model that helps to analyze specific activities through which firms can create value and competitive advantage.
Inbound Logistics
Includes receiving, storing, inventory control, transportation scheduling.
Operations
Includes machining, packaging, assembly, equipment maintenance, testing and all other value-creating
activities that transform the inputs into the final product.
Outbound Logistics
The activities required to get the finished product to the customers: warehousing, order fulfillment,
transportation, distribution management.
Value Chain model of Michael Porter: Marketing and Sales
The activities associated with getting buyers to purchase the product including channel selection, advertising,
promotion, selling, pricing, retail management, etc.
Service
The activities that maintain and enhance the product's value, including customer support, repair services,
installation, training, spare parts management, upgrading, etc.
Procurement
Procurement of raw materials, servicing, spare parts, buildings, machines, etc.
Technology Development
Includes technology development to support the value chain activities, such as Research and Development,
Process automation, design, redesign.
Value Chain model of Michael Porter: Human Resource Management
The activities associated with recruiting, development (education), retention and compensation of employees
and managers.
Firm Infrastructure
Includes general management, planning management, legal, finance, accounting, public affairs, quality management, etc.
From a Value Based Management point of view, the Value Chain Framework helps to build a relative competitive advantage, together with Porter's Competitive Advantage thinking. The Value Chain Framework can be
seen as one of two dimensions in maximizing corporate value creation. The other value creation dimension is the Market/Industry Attractiveness for which another model from Porter is often used: the Competitive
Forces model.